Marketing research

Bok av David A. Aaker
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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Marketing ResearchEngelska - Pocket
ISBN: 9781118321812
Marketing ResearchEngelska - Inbunden
ISBN: 9780470317259
Marketing research - David A. AakerEngelska - Okänt
ISBN: 9780471363408
Marketing Research - UsedEngelska - Okänt
ISBN: 9780470050767
Marketing Research
ISBN: 9789351502487
Marketing ResearchEngelska - E-bok
ISBN: 9781119497554
Marketing research
ISBN: 9781118506899
Marketing research
ISBN: 9781118977927
Marketing researchEngelska - Okänt
ISBN: 9780471170693
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Marketing Research
1589 kr
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Marketing Research
1591 kr
Finns i lager