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Innovation management and new product development
Bok av Paul Trott
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.
Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
New to this edition
Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex New 'Innovation In Action' feature in every chapter practical examples of innovation in action that help you to link theory with practice Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructors Manual for lecturers.
Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors.
About the Author
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
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Innovation Management and New Product DevelopmentEngelska - Pocket
ISBN: 9780273713159
ISBN: 9780273713159
Innovation Management and New Product DevelopmentEngelska - Okänt
ISBN: 9780273736561
ISBN: 9780273736561
Innovation Management and New Product DevelopmentEngelska - Pocket
ISBN: 9781292133423
ISBN: 9781292133423
Innovation management and new product development - Dr Paul TrottEngelska - Okänt
ISBN: 9780273655602
ISBN: 9780273655602
Innovation management and new product development - Dr Paul TrottEngelska - Okänt
ISBN: 9780273631118
ISBN: 9780273631118
Innovation management and new product development - Dr Paul TrottEngelska - Pocket
ISBN: 9780273686439
ISBN: 9780273686439
Innovation Management and New Product DevelopmentEngelska - Okänt
ISBN: 9780273736578
ISBN: 9780273736578
Innovation Management and New Product Development
ISBN: 9781292170695
ISBN: 9781292170695
Innovation management and new product development
ISBN: 9781292165400
ISBN: 9781292165400
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Innovation Management and New Product Development
100 kr
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Innovation Management and New Product Development - Used
484 kr
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Innovation Management and New Product Development (6th Edition) - New
497 kr
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Trott PaulInnovation Management And New Product Development (Bok)
769 kr
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Trott PaulInnovation Management And New Product Development (Bok)
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Innovation Management And New Product Development
769 kr
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Innovation management and new product development
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Innovation Management and New Product Development
594 kr
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Innovation Management and New Product Development
599 kr
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